U.S. Premium Ag. Products Associates with AAHAR - International Food and Hospitality Fair 2017 to Bring in India's Finest Gourmet Exhibition in Delhi

Business Wire India
In a bid to showcase the most delectable varieties of fruits and nuts from the American soil, U.S. Premium Agricultural Products have announced their association with ‘AAHAR 2017’ in Delhi. The 32nd annual international exhibition of this culinary extravaganza will be kicked off from 7th to 11th March at Pragati Maidan, Delhi.
 
The event is touted to host an exciting “Culinary & Mixology Competition with U.S. Premium Ag. Products along with “Culinary Art India”, organized by the Indian Culinary Forum (ICF) and Hospitality First. Reputed Chefs and Mixologists from around the country will compete for top honors with their innovative creations using the best quality U.S. Premium Agricultural Products such as U.S. Cranberries, California Walnuts, USA Pears, Washington Apples, and U.S. Pecans. While the attendees will get to witness the highest quality products and services from the food and beverage industry, the winners of the Culinary and Mixology completion will be chosen by a panel of esteemed judges including members of the organizing committee, reputed industry & USDA representatives.
 
Talking about the initiative, Mr. Keith Sunderlal, India representative, U.S Cranberry Marketing Committee said, “We are happy to be associated with one of India’s oldest and the most sought after trade show in the food & hospitality industry. As the ingredient partners, our aim is to expand awareness and knowledge of the availability, versatility and utilization techniques of U.S. Cranberries, California Walnuts, USA Pears, Washington Apples and U.S. Pecans in India. We are confident that this association will help us continues to evolve and engage passionate followers of food culture.”
 

About The Cranberry Marketing Committee (CMC)
 
The Cranberry Marketing Committee (CMC) USA is focused on promoting the use and consumption of cranberries worldwide. The CMC was established as a Federal Marketing Order in 1962 to ensure a stable, orderly supply of good quality product. The Marketing Order has been amended several times since its inception to further the CMC’s ability to expand market development projects in domestic and international markets. Currently, CMC conducts generic promotion activities in the United States, China, India, Mexico, Pan-Europe and South Korea.
 
About AAHAR 2017
 
AAHAR provides an unparalleled venue to reach Indian food buyers because it is the largest food trade show in all of India. It provides an excellent opportunity to introduce new products to the emerging Indian market. It is the largest show of its kind in South Asia with the 2016 edition spread over 45,000 sqm (approx.) with 872 exhibitors including foreign participants from 22 countries, close to 45,000 visitors, global participation from countries like, Australia, Afghanistan, Canada, Denmark, Germany, Japan, Korea, Poland, Saudi Arabia, Turkey, UAE, USA etc. and high level of satisfaction with 8% of exhibitors desiring repeat participation.
 
About The SCS Group
 
The SCS Agribusiness Consultants Pvt. Limited (referred to as THE SCS GROUP) is an agribusiness-consulting firm based in India providing services in the disciplines of marketing, logistics, strategy, policy, communications and training. The firm was established in 1998 with the conviction that the highly competitive global agricultural products' trade scenario demands in-depth research, sophisticated marketing strategies and meticulous implementation.