Business Wire IndiaPanasonic India today announced the launch of its brand new TVC for LED lights, as a part of its ‘Perfectly Brilliant’ advertising campaign. The TVC is in sync with Panasonic’s model as the solutions provider and features the hi-tech range of Panasonic LED lights that ensure uniform arrangement of LEDs and its UV stabilized polycarbonate diffuser that ensures optimum lighting without the blinding glare.
Objective of the campaign
The campaign aims at changing the consumer’s mind-set by giving them a hard hitting reason as to why they should change their lighting base from that of a traditional LED to the all-new Panasonic LED.
Approach
The Panasonic LED TVC appeals to the decision makers of families, with its honest instance the TVC gives out the reason as to why people should move on from their current line of LED bulbs to the Panasonic LED.
Film Descriptor
At a family gathering, the grandchild is asked by his father to display his excellent rhyming skills to the whole family. On everyone’s request, the child carries forth his rhyme book and stands directly below the light bulb with the family waiting for him to exhibit his brilliance. On the contrary, the child in a rather confused state is unable to speak the correct words and ends up narrating the wrong version. To his disbelief, the father checks the rhyme book, and on examination finds that the harsh light of the LED directly above him hampered his vision. The father then replaces the lights in his house with Panasonic LED’s, with the new installation and nothing to hamper his vision the child is seen reciting Shakespeare in the end.
Excerpts from Spokespersons
“The LED market in India is on a rise and will grow by 30% until 2021.With the evolving lighting needs of customers we are focusing on user-friendly products. We at Panasonic have been robustly working on efficient lighting products that easily merge with the surrounding conditions and in turn produce dynamic lighting characteristics. The new range of Panasonic LED’s have been cohesively designed and engineered on those lines that lasts from 30,000 - 50,000 hours and helps save more than 70% energy. They follow IEC norms and offer lighting that’s reliable and perfectly brilliant,” said Mr. Ashok Gangar - Director Sales and Marketing - Anchor by Panasonic.
“The TVC was aimed to underline the latent challenges that consumers face because of the regular LED lights. Our aim was to create a narrative that would not only bring out the fallacious side of regular LEDs but would also communicate the point of difference that makes Panasonic LED lights superior,” stated Lalit Malhotra DGM Advertising - Anchor by Panasonic.
The TVC will be aired across all major news and entertainment channels Pan India for a month.
About Anchor Electricals
Headquartered in Mumbai, Anchor electrical Private Limited started nearly five decades ago and became a subsidiary of Panasonic Electric Works (now Panasonic Corporation) in 2007. It is one of the largest domestic manufacturers of electrical construction materials with 4 manufacturing locations and boasts of 49 domestic bases and has employee strength of about. Its sales and operating profit are steadily growing and it ended the last financial year with net sales of Rupees 20.4 billion. It has a dominant market share in wiring devices and it is constantly expanding its product range and growing market share in Switchgear, Lighting, Indoor Air Quality Equipments, Ceiling Fans, Wires and Cables. Anchor aims to double this in the next three years from the existing and some new product categories. For more information on Anchor, please visit: www.anchor-world.com
About Panasonic India
Panasonic makes available in India & South Asia its wide range of consumer electronics, home appliances like LED & DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and an extensive range of system products including communication like Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security solutions. The company currently has a workforce of about 13,000 in India & South Asia. For more information on the company and the Panasonic brand in India, please visit: https://panasonic.co.in
