India's Leading Participative Sports Firm Hosts Swift Devils Circuit in Ahmedabad

Business Wire India
Volano Entertainment Pvt. Ltd., India’s leading participative sports firm hosted an adrenaline-pumping event, the ‘Swift Devils Circuit' in Ahmedabad which saw participation from over 2000 individuals. The event took place on Sunday – 04 December 2016 at Kings Villa, Ahmedabad. Participants came from all over the country to participate in this one of its kind event.


This was the launch edition in Ahmedabad and very well received by the people of the city.

Devils Circuit, one of the most innovative concepts of running introduced by Volano, is designed to encourage sports enthusiasts to stand together for a fit and active India.
Its unique model encourages camaraderie between runners as they tackle a running track interspersed with military-style obstacles, including high net walls, barbed wire and ice.

The day also saw participants of both gender compete in the competitive category with Sanjay Negi and Ravinder Preet leaping ahead of all participants to claim the top prize in the Men and Women category.

Commenting on the event, Adnan Adeeb, Managing Director & Co-Founder, Volano Entertainment Pvt. Ltd. said, “Coming to Ahmedabad for the first time we are humbled by the overwhelming response we have received by the people of this vibrant city. We were excited to see people from 16 years to 78 years old running the obstacle course. We are also confident that we’ll receive a greater response with each passing year, thereby making the Devils Circuit one of the most sought-after races across India. We would also like to extend our thanks to our amazing sponsors Maruti Suzuki swift, Reebok, Apollo Hospitals and Playfish who are on a multi edition journey with us and who make it possible for us to create this amazing engagement platform.” 

A similar thought was echoed by Mr. R. S. Kalsi, Executive Director – Sales and Marketing Maruti Suzuki India Ltd., “We truly believe in the potential of Devils Circuit and find tremendous synergies between our two brands. Devils Circuit is designed to appeal to the young and Vibrant India. Brands like the Swift have a cult following among the youth and beyond. Our endeavour is to create platforms that allow young and aspiring Indians to break free from the mundane, explore newer avenues, innovate, and challenge their limits. With a focus on celebrating performance, we feel the Devils Circuit is the right platform for this engagement and we shall work as a team towards a bigger and better future for both brands.”

The concept has grown popular amongst  fitness enthusiasts as well as corporates seeking to build a healthy team spirit. Devils Circuit enjoys participation from individuals across a diverse age group ranging from 16 to 76 years old. Designed for those across varying fitness levels, it allows everyone to test themselves in a highly challenging environment.  

Amassing over 25,000 participants already, Volano is now on a pan-India roll out and expecting over 40,000 participants overall. Devils Circuit Season 2016-17 kicked off in Chennai in September and will conclude in Delhi in March 2017. With a grand prize of a brand new Maruti Suzuki swift up for grabs in both the male and Female competitive participation categories, the property also offers the biggest prize in amateur sports in the country today.

About Volano Entertainment Pvt. Ltd. 

Volano Entertainment Pvt. Ltd. is India’s leading participative sports firm headquartered in New Delhi. Credited with the conceptualisation and execution of some of India's biggest participative sports properties, Volano has been responsible for creating brands such as the Devils Circuit, Devils Circuit Swift Challenge, and GameOnIndia.

Co-Founded by Adnan Adeeb and Zeba Zaidi, Volano brings path-breaking and disruptive sports properties that comprise a unique amalgamation of fun and fitness for everyone. With close to 4 decades of experience between the co-founders, Volano has secured trust from brands like Reebok, Maruti Suzuki, and Apollo Healthcare, amongst others. As the first mover in the space of participative sports, Volano introduced the concept of obstacle running by establishing Devils Circuit in 2012. This was done with the vision of increasing sports participation among the masses and revolutionizing the concept of running.

Photo Caption: 
Participants enjoying the run
A participant crossing an obstacle