Business Wire IndiaAll prepared to surprise your loved ones with alluring gifts on this Valentine’s Day? IGP.com presents some striking Valentine’s Day spending and gifting trends to help you get rid of conventional misconceptions, understand the significance of gifting on Valentine’s Day, and choose perfect gifts without any hassle.
People have already started making exciting plans and figuring out perfect gifts to celebrate Valentine’s Day with their valentines. Everyone wants to make this day of love extremely memorable and special by surprising their loved ones with pleasant surprises. All these striking Valentine’s Day spending and gifting trends shared by the biggest gift discovery platform in India, i.e. IGP (Indian Gifts Portal) show how many misconceptions people usually have about Valentine’s Day.
Getting acquainted with these useful insights and statistics also reflect why this day is not just about couples, but also about everyone who likes to celebrate their love for their loved ones. These days, plenty of marketing strategies for Valentine’s Day are based on these insights. Also, these marketing tactics encompass multiple markets in order to augment Valentine’s Day sales. 
Here are few striking gifting and spending trends revealed by IGP.com on the basis of their analysis.
On Valentine’s Day, IGP.com receives the third largest number of orders
After Diwali and Rakshabandhan, IGP.com receives the third largest number of orders on Valentine’s Day. The fourth largest number of orders are received on Mother’s Day.
Money and spending for your loved one have a lot to do with each other
You don’t need money to express your love. But, when it comes to spending for your loved one on Valentine’s Day, money definitely has a lot to do. According to IGP’s analysis, the average order value in 2016 was INR 1350. This value is estimated to revolve around INR 1500 in 2017.
This shows that a considerable number of people are ready to spend good amounts of money, provided they get high-quality charming gifts.
In 2016, 55% of Valentine’s Day gifts were purchased by men and average order value of gifts by men to women was 26% than contrariwise, which makes them as romantic and thoughtful as their women are.
In 2016, top gifting categories include Swarovski Jewellery, Imported Chocolate Hampers, Exotic flower bouquets, big sized teddy bears, and personalized puzzles. So, if you struggle at choosing the most perfect gift for your loved one, select one of these categories since they never fail to impress recipients.
Valentine’s Day is not just about couples
In 2016, their customer data revealed that Valentine’s Day gifts were also booked for friends, family members, colleagues, and even pet animals. In fact, in 2017, around 43% of total Valentine’s Day orders have been already booked for loved ones, other than romantic partners. Evidently, Valentine’s Day is more about embracing your love for your loved ones, irrespective of what type of relationship you share with the recipient.
