Business Wire IndiaViiking Ventures has been building a strong foothold in Goa and this has been bolstered by the launch of two new brands. With Goa King’s Maxx Strong Beer and SJJ XXX Vodka, the group aims to truly take their portfolio to the next level. Just a few months back, Viiking Ventures made news as they launched one of India’s finest whiskeys - Royal Oak Gold Edition. Since then the group has been making some serious headlines across the country and Goa. The King’s Mansion coronation being the latest.
The new strong variant, Goa King’s Maxx has been launched under the iconic brand umbrella of Goa King’s and would be available across Goa and Maharashtra very soon, with the rest of the states not too far. Being brewed in Goa, the beer holds a signature taste and has been a preferred choice for the beer lovers. Just last year, the group won the prestigious ‘Iconic Brands of India’ award for Goa King’s Premium Pilsner and they intend to emulate the same success with their new SKU - Maxx.
The XXX Vodka would be the group’s first launch in the clear spirit space, but with the solid market understanding and production capabilities at bay, the company is confident to make a solid mark across the country. The startling red bottle holds one of the best Polish vodkas available on the market. With the brand, the company wants to open up the best of international experiences to the Indian market. Poland’s finest would be hitting the shelves soon and would be one to look out for.
Fortifying his vision, Mr. Sachiin Joshi, Chairman stated, “It is indeed a proud moment for our organization with the launch of these two new beverage brands in India. SJJ XXX Vodka and Goa Kings Maxx have been produced keeping in mind the Indian market. Over the years, we have perfected quality brews & spirits. To see an idea, shape up into a fine blend, it's an amazing experience, and with all the research and innovation we have invested I am sure that this would be a sure shot hit with the Indian consumers.”
Mr. Manoj Asrani, Group CMO of Viiking Ventures added, “We explored the Indian market, the Indian palette and the choicest of ingredients. We’ve been using innovation and creativity to create quality and flavorful products that is liked by the Indian consumers. We saw an opportunity in the Indian Vodka market and the launch of SJJ XXX Vodka. Using our existing market outreach strategy for Goa Kings and Royal Oak Whiskey we aim to achieve penetration of more than 75% of the market within first month of the launch.
The product is currently available in Goa & Maharashtra and will soon be present Pan India starting Delhi, Punjab, Haryana and Madhya Pradesh markets. The company aims to achieve 40% revenue with the launch of the two products.
Viiking Ventures has proved time and again that its’ strives for excellence and business innovation. Today, the group is building strongholds in the FMCG space, Hospitality, Entertainment, Realty, Sports, Aviation and Philanthropy. The dynamic enterprise has been picking up some serious speed with major acquisitions. Playboy India, Goa Kings, Planet Hollywood and Goa Premium are just some of brands, the group portfolio boasts of.
Royal Oak Whisky is made with select aged Scotch produced in heartlands of Scotland and blended with two-decade old Indian Malts in Oak barrels with oak chips in Goa. The aromatic flavor of the blend is filled with woody whiffs and offers a warm rich finish.
About Viiking Ventures
Viiking Ventures is one of India's fastest growing conglomerates with business verticals such as FMCG products, hospitality, entertainment, beverages, realty & infrastructure, fitness, paper products and philanthropic activities. Established in the year 2008 and spearheaded by Mr. Sachiin Joshi, the group has been expanding its horizons into diverse fields and growing at a breathtaking pace.
The company has been making serious inroads to realise its vision to be one of the most powerful business houses in India. The company holds some of the most lucrative brand portfolios in the country such as Goa Kings, Goa Premium, Royal Oak, Playboy Lifestyle, Trance Fitness Gym, Life (packaged drinking water) and Paani, Planet Hollywood Resort (the only franchise of Planet Hollywood beach resort outside LA), XXX Energy Drink, XXX Vodka Mix and many more. With a team of dynamic and high calibre professionals, the company aggressively aims for innovation and customer satisfaction. Company Website: https://viikingventures.com/
About Sachiin Joshi
Hungry for expansion and blessed with a vision for the future, Sachiin Joshi is the man behind Viiking Ventures. Entrepreneur, Businessman, Actor, Sports Enthusiast, Franchise & Team Owner, Movie Producer and a Humanitarian – it is safe to say that Mr. Joshi wears many hats. Not satisfied with just creating brands that lead their respective categories in India, Sachiin Joshi has also successfully brought leading lifestyle brands such as ‘Playboy’ and ‘Planet Hollywood’ to India.
A penchant for doing the unthinkable, he has successfully refined and redefined consumer tastes by introducing world class brands to the Indian audience. He has also actively worked with PETA to promote a vegetarian lifestyle and runs a nonprofit organization by the name of Big Brother Foundation - with a motto of liberating rural women and children from the shackles of malnutrition, illiteracy and unemployment.
Also, often seen on the silver screen, Sachiin Joshi debuted in the critically acclaimed Telugu film Mounamelanoyi in 2002, followed by Azaan (Bollywood debut) - one of the most expensive films of its time. Then came Mumbai Mirror, Jackpot and Nee Jathaga Nenundali. Donning many roles and excelling at them, Sachiin Joshi has successfully showed his versatility as an actor. He has also proved his mettle as a sound Film Producer, betting on commercial and critical projects.
