Business Wire IndiaThe second edition of the festive offering will be held between 16th September to 31st December. The offer is designed to cover all major Indian festivals starting from Navratra, Diwali, Dussehra going up all the way to Christmas and new years and will run for a period of 101 days.
The company owned & operated salon chain will roll out the Beauty & Bling offer across all its 58 salons in five cities Mumbai, Pune, Ahmedabad, Vadodara & Bengaluru. The Company has said that each participating Customer will receive assured cash backs in the form of services reward points in the range of 30-100% each time and every time.The Company has also said it will offer rewards of branded luxury merchandise up to 2 lakhs each fortnight to select customers across all its salons.
Vikram Bhatt, Director, Enrich, commented on the launch,
“At the heart of the promotion is the fact that having the best-personalized hair, beauty and makeup services is just the beginning. To create the entire stunning look, you then need an outfit, accessories, jewellery & perfumes! Beauty & Bling is the opportunity for the Customer to complete this look. Last year this festival sale offer had 30,000 Customers and over 44,000 participants, meaning that a lot of them availed the offer multiple times. We are very confident that this year will be our biggest festival sale offering ever.”
The beauty services and salon chain has partnered with Ernst and Young to validate the process and transparency of the festive offer.
The beauty salon and services chain will also extend the festive offering through the on-demand beauty services brand Belita, which it acquired in July 2016. Belita currently delivers a curated menu of Enrich Salon services at homes, offices and events in Mumbai, Pune and Ahmedabad.
“Last year’s version of this festival offer delivered higher footfall, more first time Customers and an increase in the average spending of the Customer on a YOY basis. It helped the company weather the dip post the announcement of the demonetisation initiative. In fact, customers, too were benefitted during this time because they could use the balance of cash backs,” Bhatt said.
The company said that this year’s festive season sale offer will be available across all its extensive range of hair, beauty and body services and home care products across all salons in the chain.
For complete information about Enrich Official Website
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About Enrich
In a decade and a half, Enrich has emerged as Mumbai’s largest unisex salon chain with an employee strength of 2000. Enrich has its salons spread across 5 cities, marking its presence in 58 locations. Having served more than 5M happy customers, Enrich has managed to be a benchmark for customer satisfaction. The total turnover of Enrich for the FY 2016-17 was Rs.150Cr and the salon chain has recently raised funds for further expansion.
