Digital Payment with Bajaj Finserv EMI Card

Business Wire India

• Nil to minimum down payments on most categories
• Shop for groceries to durables to furniture with a simple swipe and easy instalments

In response to the demonetisation efforts being undertaken by the government to tackle and eliminate relevant issues and opt for a cashless mode, Bajaj Finance Limited (BFL), the lending arm of Bajaj Finserv and India’s leading and most diversified retail-focussed NBFC, today announced that its revolutionary EMI (Existing Member Identification) card is the way to pay, enabling cashless transactions to buy anything from consumer durables, furniture, apparel, footwear, eyewear or even groceries. The EMI Cards have built in magnetic stripe technology which empowers buyers to convert their shopping bill to equated monthly instalments, directly at POS terminals of retail outlets. There is nil to minimum down payment in most categories, which makes the experience hassle free.

Bajaj Finance has partnered with multi leading manufacturers and retailers to offer lowest down -payment EMI financing options. The company’s EMI financing is available across 817 locations and covers close to 30,000 retailers and over 7 million customers enabling efficient cash free alternatives to customers & retailers for hassle-free purchases.

The company has tie-up with large format multi-brand retailers such as Reliance, Croma, Vijay Sales, Viveks, Girias, Future Group stores (Big Bazaar/ Central/ Brand Factory), brand outlets such as Apple, Samsung, Sony, Arrow, UCB, MegaMart, Globus, Adidas Group, Lawrence & Mayo, Arrow, Zodiac, Arvind Brands, Me & Moms, Baby Oye and Cox & Kings as well as local retailers like Pothys and more.

‎Devang Mody, President - Consumer Business, ‎Bajaj Finance Ltd. said, “Being a responsible financial lender we understand the needs of our customers, therefore, it is prerogative for us to respond to the needs of our customers and ensure no inconvenience is caused to them at such a time. The EMI finance options will ensure people are able to make their purchases and not face any panic on the commendable move made by the government. ”

He also added, “BFL’s EMI card is extremely popular and a preferred mode of payment for most of its customers, preferring to conduct cashless transactions. Unlike Credit Cards, close to 65% of EMI card franchise is across in Tier 2 cities and this includes offering unique opportunities to our small town customers. For the convenience of the customers, the company has rolled out unique propositions with various partners.”

About Bajaj Finance Limited

Bajaj Finance Limited, the lending and investment arm of Bajaj Finserv group, is one of the most diversified NBFCs in the Indian market catering to more than 7 million customers across the country. Headquartered in Pune, the company’s product offering includes Consumer Durable Loans, Lifestyle Finance, Digital Product Finance, Personal Loans, Loan against Property, Small Business Loans, Home loans, Credit Cards, Two-wheeler and Three-wheeler Loans, Construction Equipment Loans, Loan against Securities and Rural Finance which includes Gold Loans and Vehicle Refinancing Loans. Bajaj Finance Limited prides itself for holding the highest credit rating of FAAA/Stable for any NBFC in the country today.

To know more please visit https://www.bajajfinserv.in/finance