Business Wire IndiaThe 4th annual edition of Asia’s largest content marketing conference CMS Asia is ready for around 500 expected delegates from marketing fraternity. The event promises to bring close to 50 C-Suite speakers under one roof to help grow the content marketing ecosystem. This year, CMS Asia is planning for multiple activities during the event. There is a specific B2B Content Marketing workshop being planned by LinkedIn on both the days in addition to an exclusive CMO lunch hosted by HubSpot.
CMS Asia 2017 is also a sought after event this year because of the “Eye on Content’ State of content marketing study in India comprising over 380 CMOs from across the country. The report will be released in the upcoming edition. This is the largest study of CMOs in India on content marketing and is jointly done by CMS Asia & Times Network.
Some key highlights of the event will be the Keynote Addresses from Pepsico Chairman & CEO D. Shivakumar, GE Healthcare’s CMO Stuti Shukla, Myntra’s CMO Gunjan Soni, famous film critic & author Anupama Chopra & LinkedIn UK’s CME Lead Katrina Neal. The other speakers are also a good mix of marketers, publishers, content producers, tech enablers & platforms.
According to RP Singh, Chairperson, CMS Asia, “This edition is bigger & better in many terms. There are various things we are doing this year that we could not in the past editions. The kind of partners we have this year gives us more confidence to deliver a truly international conference, which is already the largest in entire APAC region. We are all set to beat our own benchmarks this year.”
The event is Presented by Sirez and is Powered By LinkedIn. Virginia Sharma, Director, Marketing Solutions, LinkedIn India and Chairperson, Content Marketing Council says, “We at LinkedIn are excited to partner with CMS Asia 2017 for the 4th edition that will reveal new insights and methods of making the practice of content marketing stronger and more effective than before. Although content marketing as a concept has been introduced to India, marketers are still exploring ways for its effective implementation and measure of success. Through this platform, we want to spotlight new challenges in content marketing and discuss methods can help marketers make the cut with their content.”
Unruly has come in as Associate Partner & Times Network is the Content Partner. Salesforce will be Customer Success Partner and Woodwing Malaysia is the Lanyard Partner this year. The event is supported by Content Marketing Council of India & Digital Vidya. 
