Business Wire IndiaThe results of a global study commissioned by CA Technologies has revealed that Enterprise Big Data strategies are delivering key benefits to organizations, despite noted challenges in implementation. 44 percent of the Indian respondents have already implemented a Big Data project while 36 percent plan to implement one in the coming year. In addition to this, 12 percent of the Indian respondents have stated that they have implemented four Big Data projects to date.
The study, titled The State of Big Data Infrastructure: Benchmarking Global Big Data Users to Drive Future Performance, revealed the top five major obstacles Indian organizations need to overcome for successful big data project implementation. These include: insufficient existing infrastructure (33 percent), organizational complexity (25 percent), security/compliance concerns (28 percent), lack of budget/resources (25 percent), and lack of visibility into information and processes (21 percent).
Despite the challenges, majority of Indian organizations have or are in the process of adopting big data strategies since the benefits clearly outweigh the challenges. Indian organizations have listed the following reasons for implementing Big Data strategy: improve customer experience (67 percent), need to enter new markets (52 percent) and need to get new customers (49 percent).
“There is a huge potential for Big Data technologies in India. This is a high growth economy and organizations depend on insights from raw data, to plan their future course. Our study indicates that organizations are increasingly investing or planning to invest in Big Data strategies in the future”, said Sunil Manglore, managing director , CA Technologies, India.
In this digitally transformed world, Big Data is enabling organizations to thrive in an application driven world. Respondents report that they are already seeing, or anticipating, benefits of increased revenue (19 percent), improved competitive positioning (14 percent), ability to provide new products or services (13 percent), and more effective targeted marketing campaigns (22 percent).
Additional key findings revealed:
