Business Wire IndiaBetaout has announced that it has been named to NASSCOM’s Top 50 Emerging IT Companies list at the NASSCOM EMERGE 50 Awards. The latest batch of companies in the NASSCOM EMERGE 50 list are B2B businesses, with global clients - a further validation of emergence of enterprise clients-focused startups in the country.
Started in 2009, the NASSCOM EMERGE 50 Awards – is a marathon search for India’s high potential top 50 emerging companies in different domains. This year, the assessments were based on parameters such as financials, growth, customers, market, visibility, scalability and, most importantly, innovation impact. The categories span across areas such as Healthtech, Fintech, IoT, Cloud, Enterprise, Adtech, etc. This year 350+ companies were competing out of which top 50 were selected and awarded.
Commenting on the occasion, Arjun Maheshwari, Founder Betaout said, “We are honoured and excited to be a part of the illustrious NASSCOM EMERGE 50 list as we embark on our high-growth phase. We have our sights set on Southeast Asia and have started by expanding to Indonesia, and have similar plans for other countries in the region. He further added, “Industry experts peg the ecommerce opportunity in India at $25 Billion. Customer retention and personalization capabilities are going to be key in differentiating the front-runners from the rest. This is where Betaout comes in. Our tools enable customers to build amazing marketing experiences for their users, and drive more customer engagement and revenues. Betaout is at the cutting edge of technology. We are using machine learning and artificial intelligence to develop a tool to predict the behavior of ecommerce customers, that is, when a customer is likely to buy a particular product and at what price.”
The ease of usability and implementation — the fact that the Betaout platform can practically runs on its own with very minimal need for user training — and flexibility operating in tandem with other applications are the reason that Betaout is a part of this list.
India has over 500 SaaS startups with a revenue of $600 million. Indian SaaS companies are expected to reach $10 billion revenue mark by 2025, according to a survey by Google and Accel Partners.
About Betaout
Betaout is a SAAS based offering, an all-in-one ecommerce & B2C marketing software platform. It allows ecommerce companies to build user intelligence databases and provides tools to engage with users through email, on-site engagement, mobile push, live-chat, SMS, and through other channels. It enables ecommerce companies to increase conversions and personalize user engagement using real-time user persona and intent data. Betaout was selected as Top-24 Challenge Finalist and the only startup from India in Nikkei Pioneers Asia. Betaout also holds the distinction of being the 2nd Indian startup to get selected for Techstars Chicago 2015, a US based accelerator.
Existing marketing tools in the market used by ecommerce companies and B2B sites are general in nature and need a high degree of customization prior to delivering value. Betaout differentiates itself by offering a customized set of tools tailored to the needs of ecommerce players.
