Business Wire IndiaThe second edition of Coffee Day Malnad Ultra, India’s premier endurance run, will see 441 amateur runners from various parts of the nation and 7 other countries vying for top positions in three categories of the second edition scheduled for October 7-8, 2017 in the Western Ghats of Karnataka through the picturesque coffee estates.
Coffee Day Malnad Ultra combines the rigour of an ultramarathon with the unique experience of a trail run through some of the most enchanting and exciting terrain that you can imagine. Distinctly different from the 25 odd ultramarathons that India hosts, the inaugural edition of this race was accepted as a Qualifier Race for UTMB. The course is laid out in the heartland of Indian coffee in the Malnad region of Karnataka at elevations from 3000 to 4500- It is designed to provide the next-level experience for marathoners.
The second edition of the run sees enthusiastic response from participants. As many as 124 runners have registered for the 110k run, the most challenging trail. There are 60 runners registered for the 80k run and 257 for the popular the 50k run. While 416 are male participants, 35 are female runners (110k - 6; 80k – 5 and 50k - 24). About 18 runners from Germany, U.S, U.K, Korea, China, France, and UAE have also registered for the run indicating the growing popularity of Malnad Ultra in foreign shores.
Anand Adkoli, Founder and Race Director, Malnad Ultra, said, “We are gearing up to host an improved edition with changes in the routes this year. An improved late monsoon showers is set to be bring in more greenery and a healthy ambience in the Western Ghats. The participants will experience a different kind of joy in this edition of the run. We feel elated with the response generated by this unique run.”
For the Coffee Day group as the key host Malnad Ultra is lot more than a run; it is an experience. It is designed to be different, experimental and unique- creating a perfect synergy with the Coffee Day group. It enjoys a distinct stature and following, both amongst amateur and experienced runners. Coffee Day is proud to host the Ultra at its plantations that bear a rich heritage and intends to deliver another year of spirited run and runners. It is a great way to promote fitness and love for nature. The run is hosted in an environment that has been sustainable over the years and does not promote any use of plastic.
The unique and special feature of Malnad Ultra is its trail. While the terrain promises to be tough and situated at high altitudes, one will get the opportunity to run through the pristine and natural beauty of Coffee Day’s plantations and enjoy the picturesque view from the top. The origin of these estates can be traced back to 1870 and is replete with history and folklore. The plantations today are home to a variety of birds and wildlife and Coffee Day has contributed towards preservation of wildlife from the very beginning.
A trail run through an enchanting and challenging terrain near Kemmannagundi, the inaugural edition (2016) saw a tremendous response from adventure seekers. Designed to provide the next-level experience for marathoners, there are three categories at this Ultra - 50 Km, 80 Km and 110 Km, and many of the participants complete the run.
For more info, visit https://www.malnadultra.com/
About The Malnad Ultra
The Malnad Ultra is mostly a Trail Run through an enchanting and challenging terrain near Kemmanagundi in the Malnad Region of Karnataka. It is designed to provide the next-level experience for marathoners who have got bored of the usual city runs and want to experience the mind-body connection with nature. The second edition of The Malnad Ultra will be held on October 7-8, 2017. Three categories are being offered at this Ultra - 50 Km, 80 Km and 110 Km.
Runners from all over India have registered for the 2nd edition with Karnataka accounting for the highest with 181 participants; Andhra Pradesh – 2; Assam – 1; Bihar – 1; Delhi – 4; Goa – 20; Gujarat – 11; Haryana – 2; Kerala – 35; Tamil Nadu – 41; Madhya Pradesh – 2; Maharashtra – 49; Puducherry – 1; Rajasthan – 2; Orissa – 2; Telangana – 12; West Bengal – 2 and U.P – 2. There are 86 returning participants from the 2016 endurance run.
About Café Coffee Day (CCD)
CCD is India's largest café chain in terms of number of café outlets as of December 31, 2014 (source: Indian Coffee Industry Overview, March 2015, Technopak (“Technopak, March 2015”)) and operates through Coffee Day Global Limited (“CDGL”), a subsidiary of Coffee Day Enterprises Limited. CCD has pioneered the coffee culture in the chained café segment in India (source: Technopak, March 2015) and opened its first café in Bengaluru in 1996. CCD’s menu ranges from a mix of hot and cold coffees and include several food options, desserts and pastries. In addition, CCD brand merchandise and accessories such as coffee mugs, coffee machines, travel mugs, etc. are available at the cafés.
