Sadhna

Sadhna is a women’s handicraft enterprise dedicated to empowering over 550 women artisans from rural, tribal, and urban areas in the Udaipur and Rajsamand districts of Southern Rajasthan. Founded in 1988 as a response to a severe drought in the Mewar region, Sadhna began as an income generation initiative under Seva Mandir, a leading NGO based in Udaipur. Starting with just 15 artisans, Sadhna has grown into a thriving community of highly skilled women trained in traditional crafts such as patchwork, appliqué, and Tanka embroidery. Over the years, Sadhna has established itself as a beacon of hope and opportunity for underprivileged women. By combining their rich craft heritage with modern designs, Sadhna artisans create beautifully handcrafted, fair trade-certified products. From clothing and accessories to home décor, every item produced carries the spirit of craftsmanship and the pride of empowerment. We believe fashion should go beyond trends—it should tell stories, create impact, and uplift communities.