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Digital marketing is the practice of promoting products, services or brands through various digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing can involve a variety of tactics, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and mobile marketing. One of the benefits of digital marketing is the ability to target specific audiences with personalized and relevant messages. Through data analysis and targeting tools, digital marketers can create highly tailored campaigns that speak directly to the interests and needs of their target audience.