Ajara is a unit of Adikansha India Pvt. Ltd. The company was formed by a mother-daughter duo as a consultation firm in 2017. On 28th January’18, the company launched Ajara as a new venture. Aditi Kumar (Managing Director) is a Business consultant and a designer by passion. Seema Gupta (Director), is a Jewellery designer and an inspiration behind the formation of Ajara. Aditi makes sure the culture that Lucknow represents is showcased in her brand’s essence and grandeur. She makes sure to add a personal twist to her creations. In addition to its clothing range, Ajara also offers jewellery, fragrances, and accessories. The brand “Ajara” started out as women’s wear specializing in zardozi work. “Zardosi” is very popular in cities like Lucknow,