'Be in Good Hands' with the BMW Aftersales Promise
Business Wire India
- Best-in-class ownership experience with seamless services.
- Transparency and faster turnaround time with latest technologies and processes.
- Fixed and predefined cost of ownership for peace of mind.
- Higher resale value with Original BMW Parts and service by Certified Technicians.
- Value for money with BMW Condition Based Service.
‘Be in Good Hands’ –
BMW India’s comprehensive aftersales service campaign has further strengthened BMW’s connect with its customers across the
country. BMW’s paramount focus on customer satisfaction is reflected not only through its premium products but also its premium services.
‘Be in Good Hands’ aftersales campaign has
been designed keeping the
customer’s requirements at the
core –
Convenience, Cost, Time and
Quality. BMW presents a
world class experience to
its customers when it’s time for their vehicle to
visit the
workshop.Numerous benefits combined with dedicated, personalized service make
it a
delight for the
customers.
Mr. Frank Schloeder, President (act.), BMW Group India said, “Customers are at the
heart of everything that BMW does. Purchase is only the
beginning of a
relationship that
is nurtured at
each step. With BMW, ownership is a
rewarding experience throughout the vehicle’s lifecycle. ‘Be in Good Hands’ is a
promise that
completes the
circle of ‘Sheer Driving Pleasure’. Flexible packages, full
cost control, quick turn-around time and
first-class service together provide complete peace of mind to
our customers at
all times. With BMW service offerings, our customers are always ready to take
their BMW wherever they want, whenever they want!.”
Time is precious and at
BMW, the
customer’s time is valued the
most. Mobility Offer includes a
complimentary pick-up and
drop of the vehicle without disturbing the
customer’s schedule. This facility is offered by all 35
BMW service outlets across the
country.
BMW Fast Lane Service makes sure that the
vehicle gets back on the
road as
soon as
possible after a
standard vehicle service. The
vehicle is serviced within a
few hours so that the
customer is always mobile and has the
freedom to
make spontaneous travel plans without worrying about vehicle servicing.
Once the
vehicle is at the
dealership, latest technology enables the
system to extract vehicle data through the
smart key reader. The
vehicle is
received at the
Service Consultation Bay where, with the
help of advanced BMW Integrated Service Processes Application (ISPA) on an
iPad, the
service advisor gets instant access to
vehicle information and
its entire service history. ISPA readily assesses the
present status of the
vehicle and
analyses it to
highlights areas that
require work. In addition, the
service advisor checks t
he car thoroughly for visible or technical repairs with the
help of diagnostics. Within a
few minutes, ISPA produces a
complete service advice automatically applying the
benefits of any
service package associated with the
vehicle. Supported with the
relevant images, the estimate is presented to
the customer for his/her approval. The customer is able to
check the
service advice and
take quick, informed decisions. ISPA thus significantly contributes in creating absolute transparency and saving time for the
customer.
BMW Service Inclusive, BMW Service Inclusive Plus and BMW Repair Inclusive are a
range of transparent service pack<
