In early 2005 the cycling scene in India changed dramatically when Firefox introduced an imported range of approx 30 bike models into the Indian market. Covering the full spectrum of mountain, all-terrain, road, BMX & kids bikes & made as per the much higher international quality standards & specifications, this range changed the biking experience in India. For the first time bikers could experience the thrill & joy of using quality equipment. The first company owned Firefox Bike Station was opened in Delhi in April 2005. Designed, keeping in mind customer oriented bike & accessories displays & backed by trained sales & technical staff, the Bike Station proved an instant success & provided the template for future expansion. The present count of 6 company owned outlets & more than 200 carefully chosen Franchisee outlets all over India are testament to the success of Firefox's distribution strategy. The present range of almost 80 bike models provides the Bike Stations with the ability to offer bikes to all ages & category of buyers.